Vicino di Vino

A historic wine shop in the heart of La Morra, serving as a key destination for enthusiasts and curious visitors keen to discover the soul of Barolo and other great wines.

Founded in the centre of the production zone, the wine shop has maintained over time a strong bond with the land and its authentic charm.

Since 2025 it has been enthusiastically and expertly managed by Marco, Giorgio and Paola, who have all worked in the shop for years and now carry on its legacy. Here you’ll find local labels, prominent Italian wines and prestigious names from the international scene, paired with gourmet specialties you can also enjoy on the outdoor terrace. A place where wine meets conviviality, with quality and hospitality at its core.